big data – what is it?
Big data is the new buzzword. Business publications are full of stories about big data. A Google search will yield a lot of information about big data — and a lot of vendors trying to sell you on Big Data. But what is Big Data? It depends on whom you ask. But a general rule is probably that it is more data than you know what do with, or how to handle.
There are several problems with the Big Data paradigm that is being reported in the media and marketed by vendors.